15 BEST Keyword Research Tools for Marketing & SEO

In this blog post, we'll take a look at the 15 Best keyword research tools that can help you perform effective keyword research for your business. But, before that Let's learn more about keywords and keyword research.

What is keyword & keyword research?

A keyword is a word or phrase that is used to describe the content of a webpage or document. In the context of search engine optimization (SEO), keywords are used to help search engines understand the topic of a webpage and match it to relevant search queries.

Keyword research is the process of identifying keywords that are relevant to your business or website and that have the potential to drive traffic to your site. The goal of keyword research is to identify the keywords that are most likely to be used by people who are searching for products or services like yours. By understanding what keywords are relevant to your business, you can optimize your website and content to attract more relevant traffic, which in turn can lead to more conversions and sales.

We already published a detailed article about what is Keyword and Keyword research?

Here a list of 5 Best keyword research tool. This section of this post might get updated in Future. Data shares below collected from companies website and Forum's.

1. Google Keyword Planner

Google Keyword Planner is a free keyword research tool offered by Google Ads. It's a powerful tool that allows users to research keywords, get historical statistics, and see how a list of keywords might perform.

Features of Google Keyword Planner include:

Keyword research: Allows users to search for keywords based on a seed keyword, website, or category.

Keyword ideas: Generates a list of related keywords and phrases based on a user's seed keyword.

Historical statistics: Provides data on search volume, CPC, and competition level for a specific keyword or list of keywords.

Ad group ideas: Generates a list of ad groups and keywords based on a user's seed keyword.

Benefits of using Google Keyword Planner include:

• It's a free tool, making it accessible for businesses of all sizes.
• It offers a wide range of data and insights, including search volume, CPC, and competition level.
• It allows you to research keywords based on a seed keyword, website, or category, which can help you identify new keywords that you may not have thought of.
• It's integrated with Google Ads, making it easy to create and manage your ad campaigns.

However, Google Keyword Planner also has some cons:

• It may not provide as much data as paid tools, such as Ahrefs or SEMrush.
• It may not be as accurate as other tools, as it only provides data based on Google's data.
• It is not well suited for advanced SEO research like backlinks, SERP analysis, and competitor research.

Overall, Google Keyword Planner is a great tool for beginners and small businesses that are just starting out with keyword research. It's free, easy to use, and provides a wealth of data and insights. However, for more advanced keyword research and competitor analysis, you may want to consider using a paid tool.

2. Ahrefs Keyword Explorer

Ahref Keyword Explorer is a paid tool offered by Ahref. It's a very powerful tool and it’s easy to find new keywords easily from it’s Database.

Features of Ahrefs Keyword Explorer

Ahrefs Keywords Explorer is a powerful keyword research tool that offers a wide range of features and benefits for digital marketers and SEO professionals. One of the key features of Ahrefs Keywords Explorer is its ability to provide in-depth data on search volume, CPC, and keyword difficulty. This data can help you identify the keywords that are most likely to drive traffic to your site, and help you understand how to optimize your website for those keywords.

Another key feature of Ahrefs Keywords Explorer is its ability to show you the top organic search results for any keyword or phrase. This can be incredibly valuable for understanding the competition for a given keyword, and can help you identify opportunities to outrank your competitors. Additionally, Ahrefs Keywords Explorer also provides information about the number of backlinks pointing to the top search results, which can help you understand the link building strategy of your competitors.

Benefits of using Ahrefs Keyword Explorer

One of the main benefits of Ahrefs Keywords Explorer is its ability to provide a wealth of data and insights that can help you make informed decisions about your keyword strategy. With this tool, you can gain a better understanding of the keywords that are most likely to drive traffic to your site, and can optimize your website and content to attract more relevant traffic. Additionally, Ahrefs Keywords Explorer can also help you identify new opportunities for content creation and link building, which can further boost your search engine rankings.

Some Cons of Ahrefs Keyword Explorer tool

While Ahrefs Keywords Explorer is a powerful tool with many benefits, there are also a few cons worth noting. One of the main drawbacks is that it can be quite expensive, especially for users who need to access more advanced features and data. Additionally, the tool may be overwhelming for beginners and those who are not familiar with keyword research tools, as it can be difficult to navigate the many features and data points.

Overall, Ahrefs Keywords Explorer is an excellent keyword research tool that offers a wide range of features and benefits for digital marketers and SEO professionals. With its ability to provide in-depth data and insights on search volume, CPC, and keyword difficulty, it can help you make informed decisions about your keyword strategy and drive more relevant traffic to your site. However, it's important to be aware of the cost and steep learning curve before making a decision.

3. SEMrush Keyword Research tool

SEMrush is a powerful keyword research tool that offers a wide range of features for both beginners and advanced users. The tool allows you to uncover profitable keywords, analyze your competitors’ strategies, and track your own website’s performance. In this section, we will take a closer look at what SEMrush has to offer and how it can help you take your keyword research to the next level.

Features of SEMrush Keyword Research Tool

One of the standout features of SEMrush is its ability to show you the search volume for a particular keyword, as well as the CPC (cost-per-click) and the competition level. This information can be very valuable in helping you to decide which keywords to target for your content.

Another great feature of SEMrush is the Keyword Difficulty Tool. This tool analyzes the top 10 organic search results for a particular keyword and calculates the difficulty level of ranking for that keyword. It takes into account factors such as the number of backlinks and the domain authority of the top-ranking websites. This tool can help you identify keywords that are more difficult to rank for, and therefore, might require a more concerted effort to achieve high rankings.

SEMrush also offers a Keyword Magic Tool, which generates a large number of long-tail keywords related to a main keyword, and can help you to identify the most relevant keywords for your niche or industry. The tool also allows you to filter and group keywords by different criteria, such as match type, search volume, CPC, and keyword difficulty.

Benefits of using SEMrush Keyword Research Tool

In addition to keyword research, SEMrush also provides a wealth of information on your competitors. The tool allows you to analyze your competitors’ organic search, paid search, and display advertising strategies, as well as their backlink profiles. This information can help you identify new opportunities and strategies to improve your own search engine rankings.

Overall, SEMrush is a comprehensive keyword research tool that offers a wide range of features for both beginners and advanced users. It can help you uncover profitable keywords, analyze your competitors’ strategies, and track your own website’s performance. It is definitely worth considering for anyone looking to improve their SEO and PPC campaigns.

Another feature of SEMrush that is worth mentioning is the Site Audit tool. This tool allows you to analyze your website’s technical SEO and identify any issues that may be preventing it from ranking well in search engines. The tool checks for things like broken links, duplicate content, missing meta tags, and more. It also gives you actionable insights and recommendations on how to fix the identified issues.

SEMrush also offers a Position Tracking tool that allows you to track your website’s search engine rankings for specific keywords. You can set up a campaign and track your rankings over time, as well as your competitors’ rankings. This feature can help you identify any fluctuations in your rankings and take action accordingly.

Additionally, SEMrush has a feature called "Topic Research" which allows you to explore trending topics relevant to your industry. It will show you the most popular keywords and questions that people are searching for on a topic, which can help you create more relevant and valuable content for your audience.

SEMrush's pricing plans are flexible and can be customized to suit the needs of different users. It has a range of plans for freelancers, small businesses, and enterprises. A 14 days free trial is also available for users to test the tool before subscribing.

Pros:

• Comprehensive SEO tool that includes keyword research
• Provides data on search volume, CPC, and difficulty of ranking
• Shows top organic and paid search results and the keywords they are ranking for

Cons:

• Subscription-based, with a higher cost than some other options

In conclusion, SEMrush is a powerful keyword research tool that offers a wide range of features for both beginners and advanced users. It can help you uncover profitable keywords, analyze your competitors’ strategies, and track your own website’s performance. Additionally, it can be utilized to improve the technical SEO, track the ranking of your website, and generate ideas for content. With its flexibility in pricing, it is definitely worth considering for anyone looking to improve their SEO and PPC campaigns.

4. Keywords Everywhere

Keywords Everywhere is a browser extension that shows you the search volume, CPC, and competition for a keyword on various websites. It works on websites like Google, YouTube, Amazon, and more.

Pros:

• Free to use
• Provides data on search volume, CPC, and competition
• Works on multiple websites

Cons:

• Limited data compared to paid options
• Only available as a browser extension

Tips:

• Use Keywords Everywhere to quickly see the search volume, CPC, and competition for a keyword on multiple websites
• Use it in conjunction with other keyword research tools to get a more complete picture of a keyword's performance

5. Moz Keyword Explorer

Moz Keyword Explorer is a keyword research tool that provides data on search volume, CPC, and difficulty of ranking for a keyword. It also shows you the top organic and paid search results, as well as the keywords they are ranking for.

Pros:

• Provides data on search volume, CPC, and difficulty of ranking
• Shows top organic and paid search results and the keywords they are ranking for.

Cons:

• Subscription-based, with a higher cost than some other options

Tips:

• Use Moz Keyword Explorer to get a detailed understanding of the difficulty of ranking for a keyword and the keywords of top-ranking pages
• Use the CPC data to determine the potential earnings for a keyword

Comparison Table:-

Here, a comparison of all tools mentioned above. The details given below is up to date. But, in future it might change.

Conclusion

keyword research is an essential part of any digital marketing strategy, and there are many tools available to help you perform effective keyword research. The top 5 keyword research tools that we've looked at in this blog post are Google Keyword Planner, Ahrefs Keywords Explorer, SEMrush Keyword Research, Keywords Everywhere, and Moz Keyword Explorer. Each of these tools has its own strengths and weaknesses, and the one that's right for you will depend on your specific needs and budget. We hope this blog post has been helpful in giving you an idea of what each of these tools can do and how they can help you improve your keyword research.

It's important to remember that keyword research is just one aspect of a comprehensive digital marketing strategy. While targeting the right keywords can help you attract more relevant traffic to your website, it's also important to focus on creating high-quality content that addresses the needs and interests of your target audience. Additionally, you should also focus on building a strong backlink profile, optimizing your website for mobile devices and search engines, and engaging with your audience on social media.

In addition, to make the best decision for your business, it's important to try out a few different keyword research tools and compare the results. This will give you a better understanding of the strengths and weaknesses of each tool, and help you choose the one that's right for you.

In summary, keyword research is a crucial element in any digital marketing strategy. By understanding what keywords are relevant to your business, you can optimize your website and content to attract more relevant traffic, which in turn can lead to more conversions and sales. There are many keyword research tools available, and it's important to choose the right one for your specific needs and budget. By using the right tool and utilizing the data to inform your strategy, you can improve your website's search engine rankings and drive more organic traffic.

Bonus Section! Free Keyword Research Tools

Here, some more popular Free Keyword research tools that are often used. All the tools below either free or have Free trials.

1. Ubersuggest: This free tool allows you to enter a keyword and generates a list of related keywords and their metrics, including search volume, CPC, and competition.
2. AnswerThePublic: This free tool generates a list of questions, prepositions, and comparisons related to your keyword, making it great for content ideas and long-tail keyword research.
3. WordStream: This free tool generates a list of related keywords and their metrics, including search volume, CPC, and competition. It also provides suggestions for related keywords and allows you to see historical data.
4. SERPstat: This free tool provides data on keyword search volume, CPC, competition, and related keywords, as well as the top-performing pages for a given keyword.
5. WordTracker: This is a free browser extension that provides search volume, CPC, and competition data for keywords on websites like Google, YouTube, Amazon, and more.
6. Keyword Surfer: This is a free browser extension that shows the search volume and CPC data for the keywords that appear on the website you are visiting.
7. LSI Graph: This free tool generates a list of LSI keywords (Latent Semantic Indexing) related to your main keyword. These are keywords that are semantically related to your main keyword and often used by Google to understand the context of a page.
8. Keyword Toolio: This free tool generates a list of keywords based on your seed keyword and provides data on search volume, CPC, and competition. It also provides suggestions for related keywords and allows you to export your lists.
9. Keyword Shitter: This free tool generates a list of long-tail keywords based on your seed keyword and provides data on search volume, CPC, and competition. It also provides suggestions for related keywords and allows you to export your lists.
10. KWFinder: This tool offers a limited free version that allows you to generate a list of related keywords and their metrics, including search volume, CPC, and competition. It also provides suggestions for related keywords and allows you to see historical data.